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Sandals Jamaica history - learn what once happend
An aging hotel in Montego Bay, Jamaica is for sale in 1981. Most investors see only a small, dilapidated property. But one young entrepreneur sees something quite different the enormous potential of a property fronting Jamaica's largest private white-sand beach. Gordon "Butch" Stewart has no prior hotel experience: he purchases the property, Bay Roc, as a real estate investment. An expansion and an elaborate renovation take place. King-size beds, clock-radios, and color satellite televisions are placed in every room. The decision is made to cater to couples only, and Sandals Montego Bay opens for business. The all-inclusive vacation concept, redefined and perfected, will never be the same. Sandals unveils its signature swim-up pool bar in 1985: Guests can now float to a bar stool and order luscious libations, all without leaving the comfort of the swimming pool. The swim-up pool bar is just one of the many all-inclusive innovations: first-rate fitness centers, scuba-diving with top-of-the-line equipment, water skiing, piano bars, and whirlpools. In addition, Sandals opens Carlyle on the Bay in Montego Bay , now called Sandals Inn; it was acquired in 1982. Fine dining debuts as Sandals Resorts set tables with white linens and introduce a choice of indoor or outdoor dining with la carte dinner menus. The "Stay at One, Play at Two" concept is launched in 1986, when Sandals Royal Caribbean welcomes guests to the only resort in Jamaica with its own private island. A traditional Great House ambiance is effected: Breakfast in bed and afternoon tea are served. Cuisine turns sophisticated gourmet meals are artfully prepared by international chefs and served "white-glove-style." Sandals Negril on one of the Caribbean's most popular stretches of beach in Negril, Jamaica, opens its doors in 1987. Guests are wowed by smashing beachfront loft suites and gorgeous sunsets. Sandals grows exponentially in its tenth year. With the grand opening of Sandals Dunn's River in Ocho Rios, Jamaica, the successful hotel chain becomes the largest operator of all-inclusive resorts in the Caribbean. In July, Sandals spreads to the shores of Dickenson Bay, Antigua welcome to Sandals Antigua. On the patriotic front, Gordon "Butch" Stewart donates a million dollar's worth of vacations to military personnel serving in the Gulf War. Thanks to a wide array of gourmet dining options, a selection of premium accommodations, a variety of land and water sports, an incredible staff, and uncompromising service, Sandals becomes in 1993 "ultra all-inclusive." But wait, there's more! Sandals St. Lucia debuts in April. Island hopping is born in the Eastern Caribbean; guests can now split their stay between Sandals Antigua and the Sandals St. Lucia. In 2004 Sandals Ocho Rios doubles in size with the addition of "The Villas of Eden" and Sandals Whitehouse, on the South coast of Jamaica. In a world's first, Butler service is introduced to our top suite categories you never imagined so much pampering from an all-inclusive.
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Sandals Jamaica Vacations site
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